Global marketing management
Sherlekar, S. A.
Global marketing management (under value-based integrated customerised approach) / [electronic resource] : S.A. Sherlekar, Virendra Sharad Sherlekar. - Rev. ed. - Mumbai [India] : Himalaya Pub. House, 2010. - 578 p. : ill.
Includes bibliographical references (p. [572]) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Export marketing--Management.
International business enterprises--Management.
Electronic books.
HF1416 / .S54 2010eb
Global marketing management (under value-based integrated customerised approach) / [electronic resource] : S.A. Sherlekar, Virendra Sharad Sherlekar. - Rev. ed. - Mumbai [India] : Himalaya Pub. House, 2010. - 578 p. : ill.
Includes bibliographical references (p. [572]) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Export marketing--Management.
International business enterprises--Management.
Electronic books.
HF1416 / .S54 2010eb