Encyclopaedia of brand equity management.
Encyclopaedia of brand equity management. Vol. III [electronic resource] /
edited by Muhammad Mohsin.
- Mumbai : Himalaya Pub. House, 2009.
- 320 p.
- Encyclopaedia of brand equity management .
Includes bibliographical references.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Branding (Marketing)
Brand name products--Management--Encyclopedias.
Electronic books.
HD69.B7 / E53 2009eb
Includes bibliographical references.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Branding (Marketing)
Brand name products--Management--Encyclopedias.
Electronic books.
HD69.B7 / E53 2009eb