Branded!
Brennan, Bernie.
Branded! how retailers engage consumers with social media and mobility / [electronic resource] : Bernie Brennan, Lori Schafer. - Hoboken, NJ : Wiley, 2010. - xx, 264 p. - Wiley and SAS business series . - Wiley and SAS business series. .
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Internet marketing.
Social media--Economic aspects.
Branding (Marketing)
Online social networks.
Telemarketing.
Electronic books.
HF5415.1265 / .B744 2010eb
658.8/72
Branded! how retailers engage consumers with social media and mobility / [electronic resource] : Bernie Brennan, Lori Schafer. - Hoboken, NJ : Wiley, 2010. - xx, 264 p. - Wiley and SAS business series . - Wiley and SAS business series. .
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Internet marketing.
Social media--Economic aspects.
Branding (Marketing)
Online social networks.
Telemarketing.
Electronic books.
HF5415.1265 / .B744 2010eb
658.8/72