The networked nonprofit
Kanter, Beth, 1957-
The networked nonprofit connecting with social media to drive change / [electronic resource] : Beth Kanter, Allison H. Fine ; foreword by Randi Zuckerberg. - 1st ed. - San Francisco : Jossey-Bass, c2010. - xix, 201 p. : ill.
Includes bibliographical references and index.
Introducing networked nonprofits -- Nonprofit challenges and trends -- Understanding social networks -- Creating a social culture -- Listening, engaging, and building relationships -- Building trust through transparency -- Making nonprofit organizations simpler -- Working with crowds -- Learning loops -- From friending to funding -- Governing through networks.
"This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used new social media tools effectively themselves. It also offers effective exercises and how-to's for implementation. A key element of this book is interviews with current nonprofit managers who have learned how to jump into the social media fray without a net and thrived because of it"--
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
GBB045900 bnb
Uk
Nonprofit organizations.
Social networks.
Electronic books.
HD62.6 / .K36 2010eb
658/.044
The networked nonprofit connecting with social media to drive change / [electronic resource] : Beth Kanter, Allison H. Fine ; foreword by Randi Zuckerberg. - 1st ed. - San Francisco : Jossey-Bass, c2010. - xix, 201 p. : ill.
Includes bibliographical references and index.
Introducing networked nonprofits -- Nonprofit challenges and trends -- Understanding social networks -- Creating a social culture -- Listening, engaging, and building relationships -- Building trust through transparency -- Making nonprofit organizations simpler -- Working with crowds -- Learning loops -- From friending to funding -- Governing through networks.
"This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used new social media tools effectively themselves. It also offers effective exercises and how-to's for implementation. A key element of this book is interviews with current nonprofit managers who have learned how to jump into the social media fray without a net and thrived because of it"--
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
GBB045900 bnb
Uk
Nonprofit organizations.
Social networks.
Electronic books.
HD62.6 / .K36 2010eb
658/.044