Rock brands

Rock brands selling sound in a media saturated culture / [electronic resource] : edited by Elizabeth Barfoot Christian. - Lanham : Lexington Books, 2010. - xiii, 353 p.

Includes bibliographical references and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Rock music--Marketing.
Branding (Marketing)--Social aspects.


Electronic books.

ML3534 / .R62 2010eb

781.66068/8