Review of marketing research.

Review of marketing research. Volume 7 [electronic resource] / edited by Naresh K. Malhotra. - 1st ed. - Bingley, UK : Emerald, 2010. - xxviii, 302 p. : ill. - Review of marketing research ; v. 7 .

Includes bibliographical references.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.




Marketing research.
Research, Industrial.


Electronic books.

HF5415.2 / .R487 2010eb