Vision aids in America
Segrave, Kerry, 1944-
Vision aids in America a social history of eyewear and sight correction since 1900 / [electronic resource] : Kerry Segrave. - Jefferson, N.C. : McFarland & Company, 2011. - v, 212 p. : ill.
Includes bibliographical references and index.
The years prior to 1900 -- Medical advice, lore and oddities -- Children and the needy -- Fashion and style -- Marketing -- Women -- Image, psychology, experiments -- Statistics -- Optometry laws -- Price-fixing, scams, retailing -- Contact lens -- Sunglasses.
"This text examines the marketing and selling of eyewear with attention paid to strategies and the internal structures of the industry and its regulations. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marketing into a fashion accessory and a personal statement"--Provided by publisher.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Optical trade--United States.
Eyeglass frame industry--United States.
Ophthalmic lenses--United States.
Eyeglasses, Protective--United States.
Electronic books.
HD9707.U62 / S44 2011eb
338.4/76814110973
Vision aids in America a social history of eyewear and sight correction since 1900 / [electronic resource] : Kerry Segrave. - Jefferson, N.C. : McFarland & Company, 2011. - v, 212 p. : ill.
Includes bibliographical references and index.
The years prior to 1900 -- Medical advice, lore and oddities -- Children and the needy -- Fashion and style -- Marketing -- Women -- Image, psychology, experiments -- Statistics -- Optometry laws -- Price-fixing, scams, retailing -- Contact lens -- Sunglasses.
"This text examines the marketing and selling of eyewear with attention paid to strategies and the internal structures of the industry and its regulations. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marketing into a fashion accessory and a personal statement"--Provided by publisher.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Optical trade--United States.
Eyeglass frame industry--United States.
Ophthalmic lenses--United States.
Eyeglasses, Protective--United States.
Electronic books.
HD9707.U62 / S44 2011eb
338.4/76814110973