Television advertising and televangelism

Schmidt, Rosemarie.

Television advertising and televangelism discourse analysis of persuasive language / [electronic resource] : Rosemarie Schmidt and Joseph F. Kess. - Amsterdam ; Philadelphia : J. Benjamins Pub. Co., 1986. - vi, 88 p. - Pragmatics & beyond, VII:5 0166-6258 ; . - Pragmatics & beyond ; VII:5. .

Includes bibliographical references.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
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Persuasion (Rhetoric)
Television advertising--Language.
Television in religion.
Evangelistic work--Language.


Electronic books.

P301.5.P47 / S35 1986eb

808.5/0141