Corporate reputation, the brand & the bottomline :
Haywood, Roger.
Corporate reputation, the brand & the bottomline : powerful proven communication stategies for maximizing value / Roger Haywood. - 3rd ed. - London : Kogan Page, 2005. - xvi, 320 p.
Includes bibliographical references and index.
0749444088
Corporate image.
Public relations.
HD59 / .H32
Corporate reputation, the brand & the bottomline : powerful proven communication stategies for maximizing value / Roger Haywood. - 3rd ed. - London : Kogan Page, 2005. - xvi, 320 p.
Includes bibliographical references and index.
0749444088
Corporate image.
Public relations.
HD59 / .H32