Methods for assessing brand value
J., Tatiana Soto.
Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model / [electronic resource] : Tatiana Soto J. - Hamburg : Diplomica Verlag, 2008. - v, 97 p. : col. ill.
Cover title.
Zugl. Fachhochschule Osnabrück, Osnabrück, Deutschland, MA-Thesis/Master, 2007.
Includes bibliographical references.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Branding (Marketing)
Brand name products--Valuation.
Corporate image.
Electronic books.
HD69.B7 / J7 2008eb
Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model / [electronic resource] : Tatiana Soto J. - Hamburg : Diplomica Verlag, 2008. - v, 97 p. : col. ill.
Cover title.
Zugl. Fachhochschule Osnabrück, Osnabrück, Deutschland, MA-Thesis/Master, 2007.
Includes bibliographical references.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Branding (Marketing)
Brand name products--Valuation.
Corporate image.
Electronic books.
HD69.B7 / J7 2008eb