Behavioural targeting

Klever, Alice.

Behavioural targeting an online analysis for efficient media planning? / [electronic resource] : Alice Klever. - Hamburg [Germany] : Diplomica Verlag, 2009. - 78 p. : ill. (some col.)

Cover title.

Includes bibliographical references.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.




Internet marketing.


Electronic books.

HF5415.1265 / .K54 2009eb