The impact of cultural characteristics on international web design in marketing communications
Breitenöder, Anna F.
The impact of cultural characteristics on international web design in marketing communications an analysis / [electronic resource] : Anna F. Breitenöder. - Hamburg : Diplomica Verlag, 2009. - 63 p.
Includes bibliographical references.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Communication in marketing.
Marketing--Computer network resources.
Web sites--Design.
Social psychology.
International trade.
Electronic books.
HF5415.1265 / .B74 2009eb
The impact of cultural characteristics on international web design in marketing communications an analysis / [electronic resource] : Anna F. Breitenöder. - Hamburg : Diplomica Verlag, 2009. - 63 p.
Includes bibliographical references.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Communication in marketing.
Marketing--Computer network resources.
Web sites--Design.
Social psychology.
International trade.
Electronic books.
HF5415.1265 / .B74 2009eb