Trust the brand
Knipp, Verena A.
Trust the brand corporate reputation management in private banking / [electronic resource] : Verena A. Knipp. - Hamburg [Germany] : Diplomica Verlag, 2009. - 138 p. : ill. (some col.), port.
Cover title.
Includes bibliographical references.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Main text in English, with some German.
Corporate image--Management.
Corporations--Public relations.
Electronic books.
HD59.2 / .K55 2009eb
Trust the brand corporate reputation management in private banking / [electronic resource] : Verena A. Knipp. - Hamburg [Germany] : Diplomica Verlag, 2009. - 138 p. : ill. (some col.), port.
Cover title.
Includes bibliographical references.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Main text in English, with some German.
Corporate image--Management.
Corporations--Public relations.
Electronic books.
HD59.2 / .K55 2009eb