Marketing today's academic library
Mathews, Brian
Marketing today's academic library a bold new approach to communicating with students / [electronic resource] : Brian Mathews. - Chicago : American Library Association, 2009. - xv, 171 p. : ill.
Includes bibliographical references and index.
Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Academic libraries--Marketing.
Academic libraries--Public relations.
Libraries and students.
Advertising--Libraries.
Electronic books.
Z716.3 / .M344 2009eb
021.7
Marketing today's academic library a bold new approach to communicating with students / [electronic resource] : Brian Mathews. - Chicago : American Library Association, 2009. - xv, 171 p. : ill.
Includes bibliographical references and index.
Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Academic libraries--Marketing.
Academic libraries--Public relations.
Libraries and students.
Advertising--Libraries.
Electronic books.
Z716.3 / .M344 2009eb
021.7