Destination marketing and management
Destination marketing and management theories and applications / [electronic resource] :
edited by Youcheng Wang and Abraham Pizam.
- Cambridge : CAB International, c2011.
- x, 370 p. : ill.
Includes bibliographical references and index.
pt. 1. Destination marketing and management : concepts, structures and policies -- pt. 2. Destination marketing : understanding consumer decision making -- pt. 3. Destination marketing : research, branding and image communication -- pt. 4. Destination product development and distribution -- pt. 5. Managing stakeholders at destinations -- pt. 6. Safety and crisis management at destinations -- pt. 7. Managing competitiveness and sustainability and embracing challenges and opportunities.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Tourism--Marketing.
Tourism--Management.
Electronic books.
G155.A1 / D4779 2011eb
910.68/8
Includes bibliographical references and index.
pt. 1. Destination marketing and management : concepts, structures and policies -- pt. 2. Destination marketing : understanding consumer decision making -- pt. 3. Destination marketing : research, branding and image communication -- pt. 4. Destination product development and distribution -- pt. 5. Managing stakeholders at destinations -- pt. 6. Safety and crisis management at destinations -- pt. 7. Managing competitiveness and sustainability and embracing challenges and opportunities.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Tourism--Marketing.
Tourism--Management.
Electronic books.
G155.A1 / D4779 2011eb
910.68/8