Cracking the code

Cracking the code leveraging consumer psychology to drive profitability / [electronic resource] : Steven S. Posavac, editor. - Armonk, N.Y. : M.E. Sharpe, 2011. - xi, 331 p. : ill.

Includes bibliographical references and indexes.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Consumer behavior.
Marketing--Management.


Electronic books.

HF5415.32 / .C73 2011eb

658.8/342