Consumer behavior :

Hawkins, Del I.

Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - Rev. ed. - Plano, Tex. : Business Publications, c1983. - xx, 645 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

0256028710

82072864 //r88


Consumer behavior--United States.
Consumers--United States.
Market surveys--United States.

HF5415.3 HF5415.3 / .H42 1983 / .H42

658.8/342