Marketing plans
McDonald, Malcolm.
Marketing plans how to prepare them, how to use them / [electronic resource] : Malcolm McDonald, Hugh Wilson. - 7th ed. - Chichester, West Sussex, U.K. : Wiley, 2011. - xvi, 573 p. : ill. (some col.)
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Marketing--Management.
Marketing--Planning.
Electronic books.
HF5415.13 / .M255 2011eb
Marketing plans how to prepare them, how to use them / [electronic resource] : Malcolm McDonald, Hugh Wilson. - 7th ed. - Chichester, West Sussex, U.K. : Wiley, 2011. - xvi, 573 p. : ill. (some col.)
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Marketing--Management.
Marketing--Planning.
Electronic books.
HF5415.13 / .M255 2011eb