Ground wars
Nielsen, Rasmus Kleis, 1980-
Ground wars personalized communication in political campaigns / [electronic resource] : Rasmus Kleis Nielsen. - Princeton : Princeton University Press, 2012. - viii, 239 p. : ill.
Includes bibliographical references and index.
Prologue: welcome to the campaigns -- Personalized political communication in American campaigns -- The ground war enters the twenty-first century -- Contacting voters at home -- Organizing campaign assemblages -- Targeting voters for personal contacts -- Always fighting the same ground war?.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2012.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Political campaigns--History--United States--21st century.
Communication in politics--History--United States--21st century.
Electronic books.
JK2281 / .N54 2012eb
324.7/30973
Ground wars personalized communication in political campaigns / [electronic resource] : Rasmus Kleis Nielsen. - Princeton : Princeton University Press, 2012. - viii, 239 p. : ill.
Includes bibliographical references and index.
Prologue: welcome to the campaigns -- Personalized political communication in American campaigns -- The ground war enters the twenty-first century -- Contacting voters at home -- Organizing campaign assemblages -- Targeting voters for personal contacts -- Always fighting the same ground war?.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2012.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Political campaigns--History--United States--21st century.
Communication in politics--History--United States--21st century.
Electronic books.
JK2281 / .N54 2012eb
324.7/30973