Marketing semiotics
Oswald, Laura R.
Marketing semiotics signs, strategies, and brand value / [electronic resource] : Laura R. - Oxford ; New York : Oxford University Press, 2012. - xii, 218 p. : ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2012.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Communication in marketing.
Semiotics.
Electronic books.
HF5415.122 / .O78 2011eb
Marketing semiotics signs, strategies, and brand value / [electronic resource] : Laura R. - Oxford ; New York : Oxford University Press, 2012. - xii, 218 p. : ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2012.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Communication in marketing.
Semiotics.
Electronic books.
HF5415.122 / .O78 2011eb