Social TV
Proulx, Mike.
Social TV how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / [electronic resource] : Social television Mike Proulx, Stacey Shepatin. - Hoboken, N.J. : John Wiley & Sons, 2012. - xvi, 272 p. : ill.
Includes index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Television programs--Internet marketing.
Online social networks.
Television programs--Social aspects.
Electronic books.
PN1992.55 / .P76 2012eb
Social TV how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / [electronic resource] : Social television Mike Proulx, Stacey Shepatin. - Hoboken, N.J. : John Wiley & Sons, 2012. - xvi, 272 p. : ill.
Includes index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Television programs--Internet marketing.
Online social networks.
Television programs--Social aspects.
Electronic books.
PN1992.55 / .P76 2012eb