Communication of innovations :

Rogers, Everett M.

Communication of innovations : a cross-cultural approach / [by] Everett M. Rogers with F. Floyd Shoemaker. - 2d ed. - New York : Free Press, [1971] - xix, 476 p. : illus. ; 24 cm.

First ed. (1962) and 3rd ed. (c1963) published under title: Diffusion of innovations.

Bibliography: p. 387-466.

78122276 //r84


Diffusion of innovations.
Social change--Cross-cultural studies.
Technological innovations--Social aspects.

HM101 HM101 HM101 HM101 HM101 / .R57 1971 / .R63 / .R63 / .R63 / .R63

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