The financial services marketing handbook
Ehrlich, Evelyn, 1950-
The financial services marketing handbook tactics and techniques that produce results / [electronic resource] : Evelyn Ehrlich and Duke Fanelli. - 2nd ed. - Hoboken, NJ : Bloomberg Press, c2012. - xi, 196 p.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Financial services industry--Marketing.--United States
Financial planners--Marketing.
Customer relations.
Financial services industry--Computer network resources.
Electronic books.
HG181 / .E38 2012eb
332.1068/8
The financial services marketing handbook tactics and techniques that produce results / [electronic resource] : Evelyn Ehrlich and Duke Fanelli. - 2nd ed. - Hoboken, NJ : Bloomberg Press, c2012. - xi, 196 p.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Financial services industry--Marketing.--United States
Financial planners--Marketing.
Customer relations.
Financial services industry--Computer network resources.
Electronic books.
HG181 / .E38 2012eb
332.1068/8