Product innovation toolbox
Product innovation toolbox a field guide to consumer understanding and research / [electronic resource] :
edited by Jacqueline Beckley, Dulce Paredes, Kannapon Lopetcharat.
- Hoboken, NJ : Wiley-Blackwell, 2012.
- xxiv, 392 p.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
New products.
Consumer behavior.
Marketing research.
Electronic books.
TS170 / .P758 2012eb
658.8/3
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
New products.
Consumer behavior.
Marketing research.
Electronic books.
TS170 / .P758 2012eb
658.8/3