Marketing plans for service businesses
McDonald, Malcolm.
Marketing plans for service businesses a complete guide / [electronic resource] : Malcolm McDonald and Adrian Payne. - 2nd ed. - Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006. - xiv, 401 p. : ill.
Previous ed.: published as Marketing planning for services. 1996.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Service industries--Marketing--Planning.
Marketing--Planning.
Electronic books.
HD9980.5 / .M37 2006eb
Marketing plans for service businesses a complete guide / [electronic resource] : Malcolm McDonald and Adrian Payne. - 2nd ed. - Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006. - xiv, 401 p. : ill.
Previous ed.: published as Marketing planning for services. 1996.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Service industries--Marketing--Planning.
Marketing--Planning.
Electronic books.
HD9980.5 / .M37 2006eb