Marketplace lifestyles in an age of social media

Kahle, Lynn R.

Marketplace lifestyles in an age of social media theory and methods / [electronic resource] : Lynn R. Kahle and Pierre Valette-Florence. - Armonk, N.Y. : M.E. Sharpe, 2012. - xviii, 307 p. : ill.

Includes bibliographical references and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Lifestyles--Psychological aspects.
Imagery (Psychology)
Internet marketing.
Social media.


Electronic books.

HQ2042 / .K34 2012eb

658.834019