Store wars
Thain, Greg, 1954-
Store wars the worldwide battle for mindspace and shelfspace, online and in-store / [electronic resource] : Greg Thain and John Bradley. - 2nd ed. - Chichester, West Sussex, U.K. : Wiley, 2012. - xiv, 294 p. : ill.
Includes bibliographical references and index.
Shifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable retail differential advantage -- Private label -- Trade marketing -- Internationalisation and emerging markets -- E-retailing -- The new order and its challenges.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Retail trade.
Marketing.
Consumer goods.
Electronic books.
HF5429 / .T43 2012eb
381./1
Store wars the worldwide battle for mindspace and shelfspace, online and in-store / [electronic resource] : Greg Thain and John Bradley. - 2nd ed. - Chichester, West Sussex, U.K. : Wiley, 2012. - xiv, 294 p. : ill.
Includes bibliographical references and index.
Shifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable retail differential advantage -- Private label -- Trade marketing -- Internationalisation and emerging markets -- E-retailing -- The new order and its challenges.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Retail trade.
Marketing.
Consumer goods.
Electronic books.
HF5429 / .T43 2012eb
381./1