Statistical methods in customer relationship management
Kumar, V., 1957-
Statistical methods in customer relationship management [electronic resource] / V. Kumar, J. Andrew Petersen. - Hoboken, N.J. : Wiley, 2012. - xiii, 272 p. : ill.
Includes bibliographical references and index.
Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Customer relations--Management.
Customer relations--Management--Statistical methods.
Electronic books.
HF5415.5 / .K864 2012eb
658.8/12015195
Statistical methods in customer relationship management [electronic resource] / V. Kumar, J. Andrew Petersen. - Hoboken, N.J. : Wiley, 2012. - xiii, 272 p. : ill.
Includes bibliographical references and index.
Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Customer relations--Management.
Customer relations--Management--Statistical methods.
Electronic books.
HF5415.5 / .K864 2012eb
658.8/12015195