European business and brand building
European business and brand building [electronic resource] /
Luciano Segreto ... [et al.] (eds.).
- Bruxelles ; New York : P.I.E. Peter Lang, c2012.
- 264 p. : ill.
"The papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007, with the support of the Kozminski University of Warsaw"--T.p. verso.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Brand name products--Europe--Congresses.
Branding (Marketing)--Europe--Congresses.
Corporate image--Europe--Congresses.
Electronic books.
HD69.B7 / E97 2012eb
658.8/27094
"The papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007, with the support of the Kozminski University of Warsaw"--T.p. verso.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Brand name products--Europe--Congresses.
Branding (Marketing)--Europe--Congresses.
Corporate image--Europe--Congresses.
Electronic books.
HD69.B7 / E97 2012eb
658.8/27094