Fashion marketing communications

Lea-Greenwood, Gaynor.

Fashion marketing communications [electronic resource] / Gaynor Lea-Greenwood. - Chichester : John Wiley & Sons, Ltd., 2013. - xi, 203 p. : col. ill.

Includes bibliographical references and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.




Advertising--Fashion.
Fashion merchandising.


Electronic books.

HF6161.C44 / L43 2013eb