Bayesian statistics and marketing
Rossi, Peter E. 1955-
Bayesian statistics and marketing [electronic resource] / Peter E. Rossi, Greg M. Allenby, Robert McCulloch. - Reprinted with corrections. - Chichester, England : J. Wiley, 2006,c2005. - x, 348 p. : ill. - Wiley series in probability and statistics .
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Bayesian statistical decision theory.
Marketing research--Mathematical models.
Marketing--Mathematical models.
Electronic books.
HF5415.2 / .R675 2006eb
Bayesian statistics and marketing [electronic resource] / Peter E. Rossi, Greg M. Allenby, Robert McCulloch. - Reprinted with corrections. - Chichester, England : J. Wiley, 2006,c2005. - x, 348 p. : ill. - Wiley series in probability and statistics .
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Bayesian statistical decision theory.
Marketing research--Mathematical models.
Marketing--Mathematical models.
Electronic books.
HF5415.2 / .R675 2006eb