The story of purpose

Reiman, Joey.

The story of purpose the path to creating a brighter brand, a greater company, and a lasting legacy / [electronic resource] : Joey Reiman. - Hoboken, N.J. : Wiley, c2013. - xviii, 238 p. : ill.

Includes bibliographical references and index.

The purpose of work is to work on purpose -- Purpose inspired leadership -- The master idea -- Ethos : the fruits are in the roots.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Organizational effectiveness.
Organizational change.
Social responsibility of business.
Branding (Marketing)


Electronic books.

HD58.9 / .R448 2013eb

658.4/06