Retail marketing and branding
Perrey, Jesko.
Retail marketing and branding a definitive guide to maximizing ROI / [electronic resource] : Jesko Perrey and Dennis Spillecke. - 2nd ed. - Chichester, West Sussex : Wiley, 2013. - xxii, 374 p. : ill., maps.
"Perspectives on consumer industries & retail"--Cover. Includes index.
pt. 1. Building superior retail brands -- pt. 2. Optimizing marketing ROI -- pt. 3. Ten perspectives on retail marketing.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Branding (Marketing)
Brand name products.
Retail trade.
Electronic books.
HF5415.1255 / .P47 2013eb
Retail marketing and branding a definitive guide to maximizing ROI / [electronic resource] : Jesko Perrey and Dennis Spillecke. - 2nd ed. - Chichester, West Sussex : Wiley, 2013. - xxii, 374 p. : ill., maps.
"Perspectives on consumer industries & retail"--Cover. Includes index.
pt. 1. Building superior retail brands -- pt. 2. Optimizing marketing ROI -- pt. 3. Ten perspectives on retail marketing.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Branding (Marketing)
Brand name products.
Retail trade.
Electronic books.
HF5415.1255 / .P47 2013eb