Unrelenting innovation

Tellis, Gerard J.

Unrelenting innovation how to build a culture for market dominance / [electronic resource] : Gerard J. Tellis. - 1st ed. - San Francisco, Calif. : Jossey-Bass, 2013. - xv, 332 p. : ill. - Warren Bennis signature series .

Includes bibliographical references and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






New products.
Diffusion of innovations.
Creative ability in business.
Technological innovations.
Strategic planning.
Market share.


Electronic books.

HF5415.153 / .T45 2013eb