Freud on Madison Avenue
Samuel, Lawrence R.
Freud on Madison Avenue motivation research and subliminal advertising in America / [electronic resource] : Lawrence R. Samuel. - Philadelphia : University of Pennsylvania Press, c2010. - 218 p.
Includes bibliographical references and index.
The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Motivation research (Marketing)--History.--United States
Subliminal advertising--History.--United States
Advertising--Psychological aspects--History.--United States
Consumer behavior--History.--United States
Electronic books.
HF5415.34 / .S26 2010eb
659.101/9
Freud on Madison Avenue motivation research and subliminal advertising in America / [electronic resource] : Lawrence R. Samuel. - Philadelphia : University of Pennsylvania Press, c2010. - 218 p.
Includes bibliographical references and index.
The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Motivation research (Marketing)--History.--United States
Subliminal advertising--History.--United States
Advertising--Psychological aspects--History.--United States
Consumer behavior--History.--United States
Electronic books.
HF5415.34 / .S26 2010eb
659.101/9