Decoded
Barden, Phil.
Decoded the science behind why we buy / [electronic resource] : Phil Barden ; foreword by Rory Sutherland. - Chichester, West Sussex : John Wiley & Sons Ltd., 2013. - xviii, 270 p. : ill. (some col.)
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Consumer behavior.
Marketing--Psychological aspects.
Electronic books.
HF5415.32 / .B37 2013eb
658.8/342
Decoded the science behind why we buy / [electronic resource] : Phil Barden ; foreword by Rory Sutherland. - Chichester, West Sussex : John Wiley & Sons Ltd., 2013. - xviii, 270 p. : ill. (some col.)
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Consumer behavior.
Marketing--Psychological aspects.
Electronic books.
HF5415.32 / .B37 2013eb
658.8/342