The challenges facing brand managers today

The challenges facing brand managers today [electronic resource] / guest editors, Francisco Guzmán and Oriol Iglesias. - [Bradford] : Emerald Insight, 2012. - p. [386]-488. - Journal of product & brand management : featuring pricing strategy & practice, v. 21, no. 6 1061-0421 ; .

Includes bibliographical references.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.




New products--Management.
New products--Marketing.
Branding (Marketing)
Advertising--Brand name products.


Electronic books.

HF5415.153 / .C43 2012eb