Designing B2B brands
Martinez Onaindia, Carlos.
Designing B2B brands lessons from Deloitte and 182,000 brand managers / [electronic resource] : Carlos Martinez Onaindia & Brian Resnick. - Hoboken, N.J. : Wiley, c2013. - xiii, 209 p. : col. ill., col. ports.
Includes index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Branding (Marketing)--Management.
Brand name products--Management.
Corporate image.
Logos (Symbols)--Design.
Trademarks--Design.
Electronic books.
HF5415.1255 / .M37 2013eb
658.8/27
Designing B2B brands lessons from Deloitte and 182,000 brand managers / [electronic resource] : Carlos Martinez Onaindia & Brian Resnick. - Hoboken, N.J. : Wiley, c2013. - xiii, 209 p. : col. ill., col. ports.
Includes index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Branding (Marketing)--Management.
Brand name products--Management.
Corporate image.
Logos (Symbols)--Design.
Trademarks--Design.
Electronic books.
HF5415.1255 / .M37 2013eb
658.8/27