Broadcast/cable copywriting /

Orlik, Peter B.

Broadcast/cable copywriting / Peter B. Orlik. - 5th ed. - Boston : Allyn and Bacon, c1994. - xx, 540 p. : ill. ; 25 cm.

"Previous editions were published under the title Broadcast copywriting ... "--T.p. verso.

Includes bibliographical references and index.

0205150829

93027113


Broadcast advertising.
Broadcasting--Authorship.

PN1990.9.A88 PN1990.9 PN1990.9 PN1990.9 / O7 1994 / .A88 / O7 / .A88 / O7 / .A88 / O7

808/.066791