Shaping efficient employer branding strategies to target Generation Y
Hubschmid, Elena, 1984-
Shaping efficient employer branding strategies to target Generation Y a cross-national perspective on recruitment marketing / [electronic resource] : Elena Hubschmid. - Bern : Peter Lang, 2012. - xix, 240 p. : ill.
Includes bibliographical references (p. 220-240).
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Employees--Recruiting.
Generation Y--Employment.
Young adults--Employment.
Manpower planning.
Target marketing.
Electronic books.
HF5549.5.R44 / H83 2012eb
658.3/11
Shaping efficient employer branding strategies to target Generation Y a cross-national perspective on recruitment marketing / [electronic resource] : Elena Hubschmid. - Bern : Peter Lang, 2012. - xix, 240 p. : ill.
Includes bibliographical references (p. 220-240).
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Employees--Recruiting.
Generation Y--Employment.
Young adults--Employment.
Manpower planning.
Target marketing.
Electronic books.
HF5549.5.R44 / H83 2012eb
658.3/11