Laddering
Holtzclaw, Eric, 1973-
Laddering unlocking the potential of consumer behavior / [electronic resource] : Eric V. Holtzclaw ; [illustrations by Kaitlyn Holtzclaw]. - Hoboken, N.J. : John Wiley & Sons, Inc., 2013. - xvi, 208 p. : ill.
Includes index.
History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Consumer behavior.
Electronic books.
HF5415.32 / .H637 2013eb
658.8/342
Laddering unlocking the potential of consumer behavior / [electronic resource] : Eric V. Holtzclaw ; [illustrations by Kaitlyn Holtzclaw]. - Hoboken, N.J. : John Wiley & Sons, Inc., 2013. - xvi, 208 p. : ill.
Includes index.
History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Consumer behavior.
Electronic books.
HF5415.32 / .H637 2013eb
658.8/342