Communicating the new

Erwin, Kim, 1965-

Communicating the new how to make the complex, unfamiliar or still-fuzzy understandable to others / [electronic resource] : Kim Erwin. - Hoboken, NJ : John Wiley & Sons, Inc., c2014. - 256 p.

Includes index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Communication in marketing.
New products.
Business communication.
Communication in organizations.
Communication in management.


Electronic books.

HF5415.123 / .E79 2014eb

658.4/5