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Chartered Institute of Public Relations (CIPR) ; edited by Rob Brown and Stephen Waddington.
- Chichester, West Sussex : John Wiley and Sons, Inc., 2013.
- xii, 312 p. : ill. (chiefly col.)
Includes bibliographical references and index.
pt. I. The future of public relations -- pt. II. Audiences and online habits -- pt. III. Conversations -- pt. IV. New channels, new connections -- pt. V. Professional practice -- pt. VI. Business change and opportunities for the public relations industry -- pt. VII. Future proofing the public relations industry.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Public relations.
Social media.
Electronic books.
HD59 / .S451563 2013eb
659.20285/4678
Includes bibliographical references and index.
pt. I. The future of public relations -- pt. II. Audiences and online habits -- pt. III. Conversations -- pt. IV. New channels, new connections -- pt. V. Professional practice -- pt. VI. Business change and opportunities for the public relations industry -- pt. VII. Future proofing the public relations industry.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Public relations.
Social media.
Electronic books.
HD59 / .S451563 2013eb
659.20285/4678