Content marketing for nonprofits
Leroux Miller, Kivi, 1969-
Content marketing for nonprofits a communications map for engaging your community, becoming a favorite cause, and raising more money / [electronic resource] : Kivi Leroux Miller. - 1st ed. - San Francisco : Jossey-Bass, 2013. - xxxi, 392 p. : col. ill. - The Jossey-Bass nonprofit guidebook series . - Jossey-Bass nonprofit guidebook series. .
Includes bibliographical references and index.
pt. 1. Finding a new path : the power of content marketing -- pt. 2. Who will go with you : redefining your marketing relationships -- pt. 3. Envision the journey : preparing your content marketing plan -- pt. 4. Set out on your trek : implementing your content marketing strategy -- pt. 5. The right provisions for the journey : what you need to know about the channels your choose.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Nonprofit organizations--Marketing.
Electronic books.
HD62.6 / .L46 2013eb
658.8
Content marketing for nonprofits a communications map for engaging your community, becoming a favorite cause, and raising more money / [electronic resource] : Kivi Leroux Miller. - 1st ed. - San Francisco : Jossey-Bass, 2013. - xxxi, 392 p. : col. ill. - The Jossey-Bass nonprofit guidebook series . - Jossey-Bass nonprofit guidebook series. .
Includes bibliographical references and index.
pt. 1. Finding a new path : the power of content marketing -- pt. 2. Who will go with you : redefining your marketing relationships -- pt. 3. Envision the journey : preparing your content marketing plan -- pt. 4. Set out on your trek : implementing your content marketing strategy -- pt. 5. The right provisions for the journey : what you need to know about the channels your choose.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Nonprofit organizations--Marketing.
Electronic books.
HD62.6 / .L46 2013eb
658.8