Status update :
Marwick, Alice Emily.
Status update : celebrity, publicity, and branding in the social media age / Alice E. Marwick. - 1 online resource (369 pages)
Includes bibliographical references and index.
A Cultural History of Web 2.0 -- Leaders and Followers : Status in the Tech Scene -- Fabulous Lives of Micro-Celebrities -- Self-Branding : The (Safe for Work) Self -- Lifestreaming : We Live in Public -- Designed in California : Entrepreneurship and the Myths of Web 2.0 -- Conclusion -- Appendix: Cast of Characters.
9780300199154 (e-book)
Web 2.0.
Social media.
Social status.
Celebrities.
Publicity.
Branding (Marketing)
Electronic books.
TK5105.88817 / .M36 2013eb
305.5/2
Status update : celebrity, publicity, and branding in the social media age / Alice E. Marwick. - 1 online resource (369 pages)
Includes bibliographical references and index.
A Cultural History of Web 2.0 -- Leaders and Followers : Status in the Tech Scene -- Fabulous Lives of Micro-Celebrities -- Self-Branding : The (Safe for Work) Self -- Lifestreaming : We Live in Public -- Designed in California : Entrepreneurship and the Myths of Web 2.0 -- Conclusion -- Appendix: Cast of Characters.
9780300199154 (e-book)
Web 2.0.
Social media.
Social status.
Celebrities.
Publicity.
Branding (Marketing)
Electronic books.
TK5105.88817 / .M36 2013eb
305.5/2