Obstructive marketing :
Hyslop, Maitland.
Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare / Maitland Hyslop. - 1 online resource (362 pages) : illustrations
Includes bibliographical references and index.
List of figures -- List of tables -- Acknowledgement -- Preface -- Introduction and definition -- "Obstructive marketing" : origins -- "Obstructive marketing" challenges -- Context -- Risk and dependency -- Asymmetric warfare -- The effect of the capital markets and sovereign wealth funds -- "Obstructive marketing" and asymmetric warfare : asymmetric obstructive marketing -- Protecting against "obstructive marketing" -- Summary -- The future -- Appendix a -- Bibliography -- Index.
9781472416056 (e-book)
Marketing--Management.
Strategic planning.
Equality.
Electronic books.
HF5415.13 / .H97 2014eb
658.8/02
Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare / Maitland Hyslop. - 1 online resource (362 pages) : illustrations
Includes bibliographical references and index.
List of figures -- List of tables -- Acknowledgement -- Preface -- Introduction and definition -- "Obstructive marketing" : origins -- "Obstructive marketing" challenges -- Context -- Risk and dependency -- Asymmetric warfare -- The effect of the capital markets and sovereign wealth funds -- "Obstructive marketing" and asymmetric warfare : asymmetric obstructive marketing -- Protecting against "obstructive marketing" -- Summary -- The future -- Appendix a -- Bibliography -- Index.
9781472416056 (e-book)
Marketing--Management.
Strategic planning.
Equality.
Electronic books.
HF5415.13 / .H97 2014eb
658.8/02