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Romancing the brand :

Halloran, Tim, 1969-

Romancing the brand : how brands create strong, intimate relationships with customers / Tim Halloran ; cover design by Adrian Morgan. - 1 online resource (275 pages)

Includes index.

ISBN: 9781118828960 (e-book)

Subjects--Topical Terms:
Branding (Marketing)
Product management.
Customer relations.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.1255 / .H35 2014eb

Dewey Class. No.: 658.8/27

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