Innovation behavior of older consumers :

Tank, Armin.

Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership / Armin Tank. - 1 online resource (369 pages) : illustrations. - Marktorientierte Unternehmensführung, Band 36 0178-8183 ; . - Marktorientierte Unternehmensführung ; Bd. 36. .

Includes bibliographical references.

9783653031805 (e-book)


Consumer behavior--Psychological aspects.
Consumption (Economics)--Environmental aspects.
Marketing.
Older consumers--Attitudes.


Electronic books.

HF5415.32 / .T365 2014eb

658.8342