Connected CRM :
Williams, David, 1963-
Connected CRM : implementing a big-data-driven, customer-centric business strategy / David Williams. - 1 online resource (258 pages)
Includes index. "How to Optimize Customer Value in a Big-Data, Digital World"--Cover.
9781118863121 (e-book) 9781118863190 (e-book)
Customer relations--Management.
Relationship marketing.
Strategic planning.
Electronic books.
HF5415.5 / .W5823 2014eb
658.8/12
Connected CRM : implementing a big-data-driven, customer-centric business strategy / David Williams. - 1 online resource (258 pages)
Includes index. "How to Optimize Customer Value in a Big-Data, Digital World"--Cover.
9781118863121 (e-book) 9781118863190 (e-book)
Customer relations--Management.
Relationship marketing.
Strategic planning.
Electronic books.
HF5415.5 / .W5823 2014eb
658.8/12