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The co-creation paradigm /

Ramaswamy, Venkatram,

The co-creation paradigm / Venkat Ramaswamy and Kerimcan Ozcan. - 1 online resource (356 pages) : illustrations

Includes bibliographical references and index.

ISBN: 9780804790758 (e-book)

Subjects--Topical Terms:
Customer relations.
Relationship marketing.
Product management.
Business networks.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.5 / .R363 2014eb

Dewey Class. No.: 658.5/75

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